I have created this open letter to pre-qualify my potential clients before we meet. The last thing I want to do is waste your valuable time if I am not the right DJ for you.
My unique services appeal to less than 25% of the wedding market. These are couples that are looking for a fun, unique, and entertaining wedding for themselves and their guests. Unfortunately, this goes against almost everything that today's wedding industry is all about. Most wedding media (books, magazines, and websites) focus on the appearance of the wedding as opposed to the experience that your guests will have. I specialize in "entertainment focused" weddings.
WHAT IS AN ENTERTAINMENT FOCUSED WEDDING ? Ask yourself this question: What is the #1 thing I want my guests to remember about my wedding? If your answer is, "It was the most fun wedding they've ever been to", "They were never bored", or "They wished it could have gone all night", then you have an entertainment focus to your wedding. However, if you answered, "That was the best meal they've ever had", "It was the most lavish wedding ever", or "Those were beautiful invitations / favors / chair covers, etc", your wedding has a visual focus.
SO WHAT SETS YOU APART FROM OTHER DJs ? I bring my experience at more than 1,000 weddings and 20 years as a full-time professional Disc Jockey and Master of Ceremonies to every reception. I offer my clients a refreshing alternative to the typical $700 "cookie cutter" DJ. I don't sing karaoke or lead the Macarena. I don't talk constantly or try to steal the spotlight. My style is classy and understated while still being fun and approachable. Couples hire me for my unique ability to read a crowd, and inform, guide, and direct everyone through all the stages of the reception. I personally handle every wedding myself and offer my clients a 100% money-back guarantee of satisfaction. Furthermore, the unique ideas and suggestions that I provide my clients with ensure that their wedding will be remembered for years to come.
CAN YOU ONLY PLAY FROM OUR SONG LIST ? I don't do weddings where the bride and groom give me a pre-determined list of music to play from start to finish. I have found at these weddings, there is much less dancing and guest involvement than when I can read the crowd, and take their requests as well as the newlywed's requests. I prefer to do weddings where the bride and groom value their guest's enjoyment as much as theirs.
WHY DON'T YOU QUOTE PRICES ON THE PHONE ? There is no way I can explain all the services I offer in a three minute phone call. I offer a personalized and customized service that requires us to set up a 60 minute consultation. Rest assured, there will be no high pressure sales pitch, so leave your checkbook at home.
If for any reason you feel my services are NOT what you are looking for and have already set up a consultation time, please call as soon as possible to cancel. Thanks for your time.
At Your Service,
Ron Michaels
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